Summer Reading

Just got this list of summer reading from the One/NW newsletter. Looks like a great list
---> Edward Tufte, Visual Explanations
This is *the* essential book on how to create charts and images that tell powerful stories. Tufte is the undisputed high priest of visual information design, and his books are works of art in themselves. Buy it at Powells.com: http://tinyurl.com/g9og
---> Bill Moyer et al., Doing Democracy
Doing Democracy provides a practical theory about how social change movements work and how they evolve over time. We've found it very helpful as we ponder our role in helping the environmental movement rise to the next level. Buy it at Powells.com: http://tinyurl.com/g9os
---> Paul Ray, The Cultural Creatives
In this influential book, Paul Ray and Sherry Ruth Anderson argue that a powerful new cultural group is emerging, characterized by a set of values that emphasizes ecology, less-consumptive lifestyles, and a holistic approach to social and political issues. A must-read for folks thinking about how to frame environmental issues so that they resonate with broader themes in American life. Buy it at Powells.com: <http://tinyurl.com/g9oy>
---> Deborah Lynn Guber, The Grassroots of the Green Revolution
This book uses the past several decades worth of environmental polling data to provide an in-depth analysis of Americans' attitudes towards the environment and environmental issues. It offers some important insights into the paradox of "broad but shallow" support for environmental issues, why green consumer choices may be easier to sell than green politics, and how environmental attitudes are shifting over time. Buy it at Powells.com: <http://tinyurl.com/g9p2>
---> Seth Godin, Permission Marketing
Permission marketing is nothing more than the idea -- implemented with spectacular success by Amazon.com among others -- that the best way to market something is to build a relationship by offering people a service that they value. This seemingly simple insight has enormous implications for how environmental organizations structure not only their fundraising and marketing efforts, but also their programs. This book is written in a somewhat breathless style that belies its challenging message. Buy it at Powells.com: <http://tinyurl.com/g9pg>

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